My primary research interests lie in investigating advertising, political marketing, and online consumer behavior (e.g., social media, online WOM, online shopping). My work has examined many broad themes, including (1) the effectiveness of television media and online media, (2) the media multitasking behavior of television viewers, and (3) how political media impacts consumers.

For information on my research publications, working papers, and awards, check out my Research page and/or the link to my CV below.

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